Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Strategies and Tools for Managing Inactive Contacts

If you’re using Mailchimp or a similar platform, chances are that you’ve come to it to help manage or drive tasks relevant to your business, organization, or content that you’re trying to get off the ground. In any of these cases, managing your contact lists for engagement is important for decisions you make about your billing and business expenditures.

Before we delve into this chapter, it’s important to highlight that when we say “inactive,” we’re talking about both contacts who are currently subscribed but maybe haven’t engaged with your content at all as well as contacts in different statuses, such as unsubscribed or cleaned, as discussed in Chapter 3. When we talk about “billing” though, it only applies to subscribed contacts, so don’t worry too much that keeping data relevant to unsubscribed and cleaned contacts is hurting you in the long term.