Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

To unsubscribe or archive? That is the question

Now, let’s say you have tried some re-engagement campaigns or automations and you feel like you’ve tried your best to get some of these contacts to interact with your content, but, as you expected, some of them aren’t engaging over time. Sometimes, this can happen, but you now have to make the decision as to whether you would like to keep them in your audience for a while, or whether you would like to move them from subscribed to another status so that they’re not contributing to your billing. Doing the latter also reduces the risk that they might report your campaigns as abuse over time.

So, if you decide you’re ready for the next step, you then have to decide how you want to handle the contacts going forward. Important questions to ask yourself include the following:

  • Do I want to keep the data?
  • Are the stats for these contacts important to me?
  • Do I want to keep a visible record of...