Why are forms necessary?
If you’re new to Mailchimp, or maybe you have only been using it to contact a pre-existing set of contacts, you might be asking yourself how you can start to grow your audience. For most businesses and content creators, larger audiences have a direct connection to either revenue for your business, or for content creators, the size of the partnerships and sponsors that they can attract. Even if you are thinking in the context of a non-profit organization’s usage of a marketing platform, having a larger audience can mean more people you can connect with to either serve or even receive donations from.
To that end, if you don’t have a funnel through which you can gain more audience members, this means that your business growth can be a little challenging. You might be facing a relative plateau in engagement or relying exclusively on word-of-mouth. Especially if you’re a business trying to drive sales or a content creator trying to...