Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Embedded and pop-up forms

Embedded and pop-up forms are pretty unambiguous terms, thankfully. They both go on an existing website and they do what they sound like they do. Embedded forms appear and are integrated more seamlessly into the makeup or scrolling mechanism of a specific page on your website. They appear as just another asset on a page overall. A pop-up form also does just about what it sounds like it does. When you arrive at a particular page or attempt to leave a page, the form will pop up over the main content of the site and appear almost out of nowhere.

You don’t necessarily have to pick one or the other. Popups can be quite useful for grabbing someone’s attention quickly and really drawing their attention to get them to become part of your audience. Embedded forms are also quite nice because they’re relatively unobtrusive and can just be integrated into the flow of a website. They’re also quite handy to use together.

If we think through...