Embedded and pop-up forms
Embedded and pop-up forms are pretty unambiguous terms, thankfully. They both go on an existing website and they do what they sound like they do. Embedded forms appear and are integrated more seamlessly into the makeup or scrolling mechanism of a specific page on your website. They appear as just another asset on a page overall. A pop-up form also does just about what it sounds like it does. When you arrive at a particular page or attempt to leave a page, the form will pop up over the main content of the site and appear almost out of nowhere.
You don’t necessarily have to pick one or the other. Popups can be quite useful for grabbing someone’s attention quickly and really drawing their attention to get them to become part of your audience. Embedded forms are also quite nice because they’re relatively unobtrusive and can just be integrated into the flow of a website. They’re also quite handy to use together.
If we think through...