Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Part 3: Let’s Get Creating

The last part of this book is all about creating, that is, building your graphics, and getting used to using Canva as a daily tool for your business. Here, we will look at how to create your own logo, the use of icons and shapes, as well as the guidelines behind trademarking with Canva. This is important to learn about. We’ll also look more at creating specific graphics you need for your business and how to animate them, as well as using and editing video. Social media platforms love video, so this is a good aspect to learn about with regard to visibility on social platforms. Another important factor for many businesses is being able to share graphics and connect with their audience in as many ways as possible. So, we will look at sharing, creating clickable links, and downloading your designs as well, covering every part of this wonderful platform.

This part includes the following chapters: