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  • Book Overview & Buying Design Better and Build Your Brand in Canva
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Design Better and Build Your Brand in Canva

Design Better and Build Your Brand in Canva

By : Laura Goodsell 
4.4 (10)
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Design Better and Build Your Brand in Canva

Design Better and Build Your Brand in Canva

4.4 (10)
By: Laura Goodsell 
Buy this Book

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
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Preface
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Preface
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Who this book is for
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What this book covers
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To get the most out of this book
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Download the color images
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Conventions used
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Get in touch
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Share Your Thoughts
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Download a free PDF copy of this book
1
Part 1: Getting Started, Templates, and Features
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Part 1: Getting Started, Templates, and Features
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2
Chapter 1: Setting Up Canva on Desktop and Mobile
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Chapter 1: Setting Up Canva on Desktop and Mobile
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Technical requirements
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What is Canva?
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Free versus Pro – what’s the difference?
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Setting up your Canva account
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Using the mobile version of Canva
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Setting up folders for organization
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Scheduling content with the Content Planner
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Summary
3
Chapter 2: Discovering and Editing Templates
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Chapter 2: Discovering and Editing Templates
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Finding and editing your templates
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Starting and finding your designs
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Using lines and shapes
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Text effects and fonts
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Summary
4
Chapter 3: Tools and Features for Using Elements and Images
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Chapter 3: Tools and Features for Using Elements and Images
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Adding elements into the mix
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Adding and editing images
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Changing the background
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Summary
5
Chapter 4: Designing Eye-Catching Graphics through Useful Features
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Chapter 4: Designing Eye-Catching Graphics through Useful Features
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Grouping elements
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Aligning and spacing text
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Rulers and margins for print
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Locking elements
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Changing the transparency
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Resizing your designs
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Positioning elements front to back
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The Background Remover tool
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Summary
6
Part 2: Creating Your Brand and Design Tips
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Part 2: Creating Your Brand and Design Tips
7
Chapter 5: Exploring the Awesome Creative Tools for Branding
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Chapter 5: Exploring the Awesome Creative Tools for Branding
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Understanding the basics of a brand
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The importance of consistency
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Canva’s awesome color generator tool
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Discovering Canva’s fonts
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How to create your brand kit
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Understanding copyrights and trademarks
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Summary
8
Chapter 6: Expert Hacks to Create Your Own Professional-Looking Designs
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Chapter 6: Expert Hacks to Create Your Own Professional-Looking Designs
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Adding gradients to achieve depth
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Using the Quick Create feature
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Using grids for quick, effective designs
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Creating with frames
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Creating graphs for your documents
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Summary
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Chapter 7: Five Graphic Design Principles You Need to Know
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Chapter 7: Five Graphic Design Principles You Need to Know
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Contrast
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Balance
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Hierarchy
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Alignment
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Repetition
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Summary
10
Part 3: Let’s Get Creating
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Part 3: Let’s Get Creating
11
Chapter 8: Creating Your Perfect Logo
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Chapter 8: Creating Your Perfect Logo
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Creating a logo in Canva and using templates
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Brand guidelines for logos
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Using icons, text, and basic shapes in logos
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Creating different logo versions
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Summary
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Chapter 9: Making Social Media Graphics with Canva
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Chapter 9: Making Social Media Graphics with Canva
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Creating a profile frame
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Creating a Facebook banner
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Creating an animated Instagram story
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Creating a business card
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Creating a magazine or leaflet advert
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Summary
13
Chapter 10: Leveraging Video and Animation within Your Business Marketing
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Chapter 10: Leveraging Video and Animation within Your Business Marketing
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Creating presentations
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How to add and edit audio
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How to add and edit video
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How to add animation
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Recording direct into Canva
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Summary
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Chapter 11: Downloading and Sharing Your Designs
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Chapter 11: Downloading and Sharing Your Designs
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How to download a design
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How to share your design
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Linking to social media
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Creating clickable links
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Apps you can connect to Canva
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How to create a QR code
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Summary
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Chapter 12: Tips and Tricks for Printing
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Chapter 12: Tips and Tricks for Printing
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Printing templates
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Designing multi-page documents for print
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PDF editing and printing
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Printing directly through Canva
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Summary
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Index
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Index
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Why subscribe?
17
Other Books You May Enjoy
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Other Books You May Enjoy
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Packt is searching for authors like you
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Download a free PDF copy of this book

Creating Your Perfect Logo

Creating a logo for many business owners is crucial as it helps define the brand, can be added to everything we do. and becomes recognizable for our community and customers.

We can create logos in Canva, and there are lots of amazing templates available; but, as with many platforms, there are terms and conditions that determine what can be done with the content and best practices when it comes to using templates in Canva.

In this chapter, we will cover the following main topics:

  • Creating a logo in Canva and using templates
  • Brand guidelines for logos
  • Using icons, text, and basic shapes in logos
  • Creating different logo versions

By the end of this chapter, you will have a good understanding of how you can use a logo created in Canva and know where templates are and how to edit them to suit your brand, how to add icons and shapes, and how to create different versions of your logo for a variety of uses.

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