Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Brand guidelines for logos

Logos in Canva come with a few guidelines that you need to be aware of when creating one for your business.

You can use a template to create a logo, or you can create one from scratch using elements, fonts, shapes, and lines. This is not a problem; there are no main restrictions on the actual creation of a logo in Canva.

When you are creating your logo and would like to have a look at the licensing related to a particular element, click on the three dots next to it and then click on the i symbol:

Figure 8.7 – Information point for elements

Figure 8.7 – Information point for elements

This then brings up a page where you can see the top level of the license agreement:

Figure 8.8 – Licensing overview for free-to-use elements

Figure 8.8 – Licensing overview for free-to-use elements

Where the restrictions come into play is at the point you want to trademark a logo. This is a common practice, and a lot of businesses want to make sure their logo is different from everyone else’...