Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Using icons, text, and basic shapes in logos

If you want to use a logo that has a unique look to it, then have a look at creating a simple logo using free fonts and lines in Canva. This may sound slightly boring, but they can look very effective, and as we’ve mentioned, keeping your logo simple will help it to be more recognizable when small.

Here’s a selection of logos that have used lines, basic shapes, and free fonts:

Figure 8.9 – Selection of simple logos using free fonts and shapes

Figure 8.9 – Selection of simple logos using free fonts and shapes

Each one of these logos uses a free font and a basic shape to help create the look of the logo, so a simple logo can be created in Canva that looks professional.

To create your own, you need to decide on the style of the logo first. Is it a round logo, letters only, square, or oblong?

Round tends to work well, especially with social media profile images, email signatures, and social media graphics, but you don’t have to stick to a round...