Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
Part 1: Getting Started, Templates, and Features
Part 2: Creating Your Brand and Design Tips
Part 3: Let’s Get Creating

Creating different logo versions

Creating different-style logos for a variety of uses means you will always have a version of your logo that will work on every platform, online and offline.

Keep your original logo to hand, as you will need to use this as a basis for your submark logos. They will all have a similar look and feel to them as they belong to the same brand and need to be relatable to each other.

Start with creating a logo that would work on a dark background; we currently have one for a white or light background.

Simply swap the colors around. Here, I’ve changed the background to black and changed the text and oblong to white:

Figure 8.17 – A dark version of the finished logo

Figure 8.17 – A dark version of the finished logo

I now have my first submark logo.

Next, create a submark logo that would work as an icon or button by simplifying it even further. You could use just the first letters of your business name; these are often reduced in size when used, so need to...