Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Leveraging Video and Animation within Your Business Marketing

Making the most of video and audio in your marketing materials and social media channels will help boost your profile and visibility. Platforms such as Facebook often prefer videos or posts that have an aspect of movement in them as they tend to get better visibility and, as human beings, we capture movement better than a static images. So, if you can create moving graphics, that will have a beneficial impact on your business.

In this chapter, we are going to cover the following main topics:

  • Creating presentations
  • How to add and edit audio
  • How to add and edit video
  • How to add animation
  • Recording directly into Canva

By the end of this chapter, you will have a good understanding of the impact of video and how to add and edit video and audio files to your Canva designs, as well as how to create a basic presentation, record directly, and add animation.