Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
Part 1: Getting Started, Templates, and Features
Part 2: Creating Your Brand and Design Tips
Part 3: Let’s Get Creating

Setting Up Canva on Desktop and Mobile

Canva is a fantastic platform that is available to everyone and is, in particular, ideal for small business owners. In this chapter, you will be introduced to Canva as well as how to set up your account, and we will go through the main differences between Free and Pro, so you can decide which is best for you. You will also have the chance to look at both mobile and desktop platforms, as there are some slight differences, and we will look at the Content Planner, which is Canva’s social media scheduling tool.

In this chapter we are going to cover the following main topics:

  • What is Canva?
  • Free versus Pro – what’s the difference?
  • Setting up your Canva account
  • Using the mobile version of Canva
  • Scheduling content with the Content Planner
  • Setting up folders for organization

By the end of this chapter, you will have set up your Canva account, created folders to organize your designs, understood the difference between the two different accounts as well as the desktop and mobile versions, and will be ready to get creating and schedule your content.