Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

What is Canva?

Canva is a design platform where you can create your own designs using a drag-and-drop system. It includes hundreds of thousands of images, elements, fonts, shapes, and templates; the majority are available free for you to use, but you can upgrade to a paid subscription to gain access to everything.

The things you can create include social media designs, book covers, calendars, planners, t-shirt designs, and posters. Every type of design has its own sizing within Canva so you can just pick the size, choose a suitable template, and get designing. Templates and elements are created by freelance designers as well as in-house designers at Canva. It is a multi-purpose platform, meaning it is available both as a website, desktop app, and mobile app, all connected to help make designing easier for the everyday person.

Now you know what you need to set up an account and you have an understanding of what Canva is, let’s look at the different types of accounts that are available to you.