Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
Part 1: Getting Started, Templates, and Features
Part 2: Creating Your Brand and Design Tips
Part 3: Let’s Get Creating

Free versus Pro – what’s the difference?

Canva has two main accounts, Free and Pro. Free is a free-to-open account and you have access to a lot of features to get designing straight away. With the option of purchasing Pro elements and templates if you would like to, Pro is a paid account that gives you access to everything including some amazing features that are really useful to those wanting to use Canva daily. The Pro account is, at the time of writing this book, $12.99 per month or $119.99 per year (

Canva Free benefits

The following are the benefits of Canva Free:

  • 250,000+ templates
  • Hundreds of thousands of free photos and graphics
  • 5 GB of cloud storage space
  • Unlimited folders
  • 100+ design styles: social media posts, posters, invites, banners, and more

Canva Pro benefits

The following are the benefits of Canva Pro:

  • In Pro, you get everything that you get for Free, plus the following:
    • Resize your designs with the Magic Resize tool
    • 610,000+ templates, with new designs added daily
    • 100+ million images, videos, audio, and graphics
    • Full access to the complete brand kit
    • Background Remover tools for both images and video
    • Full access to the Content planner
    • Unlimited folders
    • 100 GB cloud storage space

Let’s look at how you can now set up your Canva account.