Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Changing the background

Backgrounds in Canva help to give our design more depth, and Canva has given us access to a tab specifically for backgrounds. We can also use patterns, images, and elements for a background.

First of all, let’s look at the Background tab. It’s in the main left menu when you’re in a template.

I have this clear basic design here, but a background will help the message stand out so much more. I have searched for a modern geometric pattern, as I like the idea of something that suits the message of a new website, keeping the design theme. Adding a floral background, for example, wouldn’t look right, unless the business is a florist (we need to have every part of a design doing a job; if it isn’t, it needs removing).

Figure 3.34 – A basic text template

Figure 3.34 – A basic text template

Now, the design looks better. It has a patterned background and the message is still clear and uncluttered:

Figure 3.35 – Backgrounds and an edited basic template

Figure 3.35 – Backgrounds...