Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Exploring the Awesome Creative Tools for Branding

Getting your brand kit set up in Canva is always one of the things I recommend every business completes first before getting on with its designs. Once you have your brand in place in Canva, it’s so much easier and quicker to create consistent, branded graphics. It will save you time and also keep you on brand. You may use the color blue, for example, but there are thousands of shades and tints of blue, so having the exact one in your kit keeps you on brand.

In this chapter, we are going to cover the following topics:

  • Understanding the basics of a brand
  • The importance of consistency
  • Canva’s awesome color generator tool
  • Discovering Canva’s fonts
  • How to create your brand kit
  • Understanding copyrights and trademarks

By the end of this chapter, you will fully understand what makes up a brand and how to create your own brand kit in Canva, along with color and font combinations, plus...