Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Understanding the basics of a brand

A brand is your business story that you share with your audience, clients, and anyone who may come across what you do. It helps to define relationships and appeal to your ideal customer.

The building of a brand is something that needs some serious thought. Before embarking on creating your brand, it’s best to clearly define your business, who your target market is, and how you can help them.

Branding in itself is a big enough topic for a separate book, so in this chapter, we are going to assume you already have a basic idea of what your brand looks like or what you would like it to look like.

Broken down into sections, a brand includes the following:

  • Business Name

Try to pick a simple, easy-to-remember name that says what you do, look for words and phrases not used by other businesses in your sector, and then check to see whether the website domain name is available for it. If you can get the domain name, then this...