Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
Part 1: Getting Started, Templates, and Features
Part 2: Creating Your Brand and Design Tips
Part 3: Let’s Get Creating

The importance of consistency

Consistency is very important when it comes to your brand. I’m not going to go into a huge amount of detail on this subject, but I wanted to add a section just to give you an overview.

A consistent brand – that means you consistently use the same color palettes, imagery, logo, and fonts everywhere within your business – will help elevate your brand’s status.

People who follow you on social media will start to recognize your posts because you are always using your brand, your business will become familiar quicker, and people will stop scrolling to read your content because they have seen something they know, like, and trust.

We are very visual as human beings – colors, imagery and fonts jump out at us if we see them all the time and recognize them. This is important, especially on our social media channels, which are such fast-moving platforms and full of competitive content. We need to grab someone’s attention...