Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
Part 1: Getting Started, Templates, and Features
Part 2: Creating Your Brand and Design Tips
Part 3: Let’s Get Creating

Canva’s awesome color generator tool

Think about your business sector – are you in finance? Floristry? Do you run a cleaning business? A retail shop? Each type of business will draw a different color palette.

Look at the below for examples of different color meanings:

  • Blue: Loyalty, trust, and safety – which is why banks and finance companies often use blue.
  • Orange: Creativity, warmth, and confidence
  • Red: Passion, power, and energy
  • Pink: Love, care, and kindness
  • Black: Professionalism, power, and security
  • Yellow: Energy, brightness, and happiness
  • Green: Nature, health, and freedom

Canva has a color generator page on its website: I love using this page to find new color palettes and there is even a color meaning section, so it’s a great page to use for your branding color research.

There are four different ways to generate colors on the Canva color website page:

  1. The first...