Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Discovering Canva’s fonts

Canva has hundreds of fonts available to you. Some are creative handwritten fonts, others are more corporate or modern, and some are vintage-style or bold. You can pick any that you would like. Those with a crown icon next to them are only available on Pro – those without are free to use.

Choosing a font for your brand is tricky due to the vast amount of different style fonts; what do you go for?

This is where you need to look at your business sector again – depending on what you do, this can help you pick a font style. Businesses in corporate, financial, or big industries often work better with straight-lined, bolder fonts, but if you run a women’s fitness group or children’s craft classes, you may want a softer, rounder font.

The best way to get started is to look through the fonts in Canva and write down the names of any you like the look of. Use the headers at the top of the font dropdown to get an idea of where...