Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
Part 1: Getting Started, Templates, and Features
Part 2: Creating Your Brand and Design Tips
Part 3: Let’s Get Creating

How to create your brand kit

At this point, you should hopefully have an idea of what will be going into your brand kit. The next step is to create the kit ready for you to use when creating designs in Canva.

There are two ways to do this because we have two account types: Pro and Free. I’m going to start with the Pro account, as you get a brand kit to populate within your account.

Creating your brand kit with Pro

To find the brand kit, head over to your Canva account, and in the left-hand menu is a Brand link. This will open up the branding page and from here, you can select the Add new button on the top right to create a new kit or select an existing one once you have created it.

Here, I have created two brand kits:

Figure 5.17 – Brand kit page

Figure 5.17 – Brand kit page

To create a new kit, we are going to select the Add new button, and then click Brand Kit (it also gives you the option to create brand templates here as well – that can be saved...