Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
Part 1: Getting Started, Templates, and Features
Part 2: Creating Your Brand and Design Tips
Part 3: Let’s Get Creating

Understanding copyrights and trademarks

At this point, I wanted to go through a few things on what can and can’t be done with content in Canva. Before we really dive into creating content, it’s good to understand the platform better and how it works.

Licenses and copyright

Canva is a free-to-use platform with a lot of free-to-use content, but every time you use a template, image, or element a license is created in the background giving you permission to use it. This is granted automatically for everything in Pro on the export of the design, and you can purchase a license individually in a Free account for any Pro content. Free content may still require a license depending on its source. You can hover over the (i) symbol within Canva for more information.

The reason a license is granted is that a large proportion of the content has been created by designers outside of Canva – they and Canva have the rights to the content, and hence, you need a license to...