Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Adding gradients to achieve depth

Gradients within a design can really help to make the information stand out. It gives a design that little something extra. Adding a gradient to the background will help to increase your visibility on social media channels, potentially catching someone’s eye and stopping them from scrolling on by. Adding a gradient in Canva is a really simple and quick thing to do. Let’s look at how.

First of all, we need to open up a template. It could be a blank one or an existing template that you would like to edit and use. Here, I’m going to use one I’ve created:

Figure 6.1 – Floral graphics with a block color background

Figure 6.1 – Floral graphics with a block color background

The template here is perfectly fine as is. It has a plain block color for the background and pretty floral elements that match, but we can make this better by adding a gradient. To find the gradient, just type Gradient into the search bar for the elements. You will find hundreds...