Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
Part 1: Getting Started, Templates, and Features
Part 2: Creating Your Brand and Design Tips
Part 3: Let’s Get Creating

Five Graphic Design Principles You Need to Know

Design principles are guidelines that designers use and apply to their work. They are hugely important in the design world and are the difference between good and bad design. Using these principles will help you to gain a good understanding of what a well-balanced and fully finished design should look like. And it will also help you spot the difference between well-thought-out designs and ones that just look unfinished.

In this chapter, we are going to cover the following main design principles that will help you with your Canva designs:

  • Contrast
  • Balance
  • Hierarchy
  • Alignment
  • Repetition

By the end of this chapter, you will understand what each of these principles is and how to use them together to create amazing designs for your business.

The first one is my favorite – we’re looking at contrast.