Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Contrast

I’ve always loved contrast. As a keen amateur photographer, I look for opportunities to take photos of really contrasting objects or places.

Contrast is the difference between two points in your design; for example, it could be the background and the main focal point, one being light and the other dark. Contrast helps draw the viewer’s eyes to the exact point you want them at. It is light and dark, bold and thin, big and small, and soft and hard. Don’t overdo the contrast, though; the subtle contrasting points need to fit in with the rest of your design and flow so that it all works together.

Color

Color is the most common contrasting point of a design. For example, this one is a basic black-and-white magazine cover. The contrast of just using two colors is big, but it works well with the overall design:

Figure 7.1 – Black and white magazine cover

Figure 7.1 – Black and white magazine cover

If you want to use different colors, keep your color palette...