Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Balance

Balance is the placement of elements within your design so that it has equal weight on either side – this will give your design a pleasing look. Each and every element that you add to a design has a weight, which is how much space it takes up on the design. You can liken it to decorating your office – you wouldn’t put all of the furniture in one corner or all of your pictures on one wall, rather you would spread them out in a way that makes the room look equal and cozy.

Without balance, your design can look messy and might not catch a viewer’s eye.

Symmetrical designs are the most popular and create an equally weighted design. For example, this design has a symmetrical look and feel because it has its elements spaced equally throughout the top and bottom:

Figure 7.6 – Balanced floral design

Figure 7.6 – Balanced floral design

Alternatively, you could go the opposite way and have a larger weighted element on one side and a cluster of smaller...