Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Hierarchy

Visual hierarchy is something that you’ve probably come across and maybe not realized that it’s incorporated into every design, especially marketing or advertising graphics. It is used to highlight the part of the design that you want people to see first, so you can control where and how someone views the design. You’re drawing attention to one part of the design over other parts.

Take the following poster as an example. When you first look at it, it’s the title that stands out, big and bold, across the design. This is the simplest way to add hierarchy to a design – by using size. Take one part of your design and make it bigger than everything else. You’ve grabbed the viewers’ attention first by announcing the store is open. This then draws the eyes down the poster, in order of size, and finally reaching the store’s opening hours:

Figure 7.8 – An example of hierarchy use on a clothing store poster

Figure 7.8 – An example of hierarchy use on a clothing...