Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Repetition

Using repetition in your designs does not mean you have to create boring repeated creations. It’s more to do with staying consistent. It will help someone to navigate and understand your design a lot easier if things all look similar and fit well together. For example, use elements that have the same feel to them. Don’t use a soft pastel floral element and then use a neon comic element within the same design. And if you’re creating a collection of templates for a project or your business, keep everything within them the same style – that is, the elements, fonts, color palette, and imagery – across the board.

The following example of a template pack is using repetition. The same color palette, fonts, and imagery have been used in all of them, creating consistency, yet each one can also be used on its own:

Figure 7.14 – Podcasting template pack using the same branding throughout

Figure 7.14 – Podcasting template pack using the same branding throughout

Also, repetition is...