Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
1
Part 1: Getting Started, Templates, and Features
6
Part 2: Creating Your Brand and Design Tips
10
Part 3: Let’s Get Creating

Summary

In this chapter, you learned about five different design principles. We looked at contrast, and you now understand how to apply colors, size, and typography to your designs so that they complement each other. Additionally, you learned about balance and how to move elements around so that you can achieve a pleasing look and not add too much weight to any particular side of the design. You also understand the importance of hierarchy and how to draw a viewer’s eyes to the parts of the design you want them to look at. Alignment also plays an important part, as you now know how to align elements in Canva and how this tool tidies and organizes your design. Finally, you can now create repetition throughout the template packs, and you have learned that using the same or similar elements throughout brings consistency to your designs.

In the next chapter, we’re going to look at creating logos, using templates, and the basic guidelines you need to know for your business...