Book Image

Design Better and Build Your Brand in Canva

By : Laura Goodsell
Book Image

Design Better and Build Your Brand in Canva

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
Part 1: Getting Started, Templates, and Features
Part 2: Creating Your Brand and Design Tips
Part 3: Let’s Get Creating

What this book covers

Chapter 1, Setting Up Canva on Desktop and Mobile, looks at what Canva is, setting up the platform, as well as the difference between Free and Pro accounts and creating folders to help you get organized from day one.

Chapter 2, Discovering and Editing Templates, helps you discover how to find and use Canva templates, as well as how to start one from scratch.

Chapter 3, Tools and Features for Using Elements and Images, helps with understanding the use of elements and backgrounds and discovering the full range of editing tools available for imagery within a design.

Chapter 4, Designing Eye-Catching Graphics through Useful Features, teaches you how to use the features that define Canva and allow you to create amazing eye-catching designs.

Chapter 5, Exploring the Awesome Creative Tools for Branding, looks at branding, how it is built, and what we need to create our own brand, as well as getting your branding set up in the Canva brand kit.

Chapter 6, Expert Hacks to Create Your Own Professional-Looking Designs, provides five tutorials for you to have a go at, which will help you to use and understand backgrounds, grids, frames, color, images, text, and graphs.

Chapter 7, Five Graphic Design Principles You Need to Know, outlines design principles that will help you to create amazing-looking designs.

Chapter 8, Creating Your Perfect Logo, shows you how to create a logo and sub-logos and understand the use of elements within a logo.

Chapter 9, Making Social Media Graphics with Canva, shows you how to create five different-style graphics needed for social media and business use.

Chapter 10, Leveraging Video and Animation within Your Business Marketing, teaches you how to use video and animation within Canva for your business needs.

Chapter 11, Downloading and Sharing Your Designs, shows you how to download and share your designs so you can get your business out there.

Chapter 12, Tips and Tricks for Printing, shows you how to print your designs through Canva or a third-party printer, as well as creating multi-page documents for book design.