Salesforce CPQ versus Industries CPQ

Apart from Salesforce CPQ, the other CPQ used for specific business needs is Industries CPQ. Industries CPQ, formerly known as Vlocity, was acquired by Salesforce in 2020, and it is built on the force.com platform. The solutions that Industries CPQ provides are for specific industries that include telecoms, health, insurance, media, and entertainment. Industries CPQ requires a typically extensive programming effort and is not a direct competitor to CPQ. They serve different needs entirely, even though the end result is generating a quote. Industries CPQ helps companies with complex business models overcome the challenges that are unique to their industries.

Industries CPQ with Salesforce Service Cloud helps companies deliver a personalized solution. For example, in the insurance industry, combining Salesforce Service Cloud's omnichannel capabilities with Industries CPQ helps deliver a personalized and seamless retail experience. For the media and entertainment industry, Industries CPQ can provide a complete industry solution across subscriber and advertising sales life cycles for both B2B and B2C customers. Pre-built modules can be downloaded, deployed, and integrated, with Salesforce removing the burden on the business to come up with new solutions.

In Chapter 11, Understanding Industries CPQ, we'll cover more use cases and Industries CPQ tools and features.