Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Case study

To track the metrics for measuring the performance of our educational content-sharing platform, Escola, we will start by defining the short to the mid-term goal that we want to measure. Then, we will identify all the metrics required to measure that goal. And finally, we will explain the target for all the specified metrics. But before that, let's recap a few things that we had identified and discussed in relation to our platform:

  • Business strategy: We need to target uncharted producers and consumers by increasing the total user base.
  • Growth strategy focus: We should focus on both the student and educator sides.
  • Onboarding strategy: We should offer special incentives and prices for educators to join and share content on the Escola platform. We should also run heavy marketing campaigns on campuses for students to join Escola.
  • Onboarding plan target: This means an aggressive growth and increase in the user base. The targeted increase in the number...