Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Chapter 10: Moving from Linear Products to Platforms

In the previous chapter, we discussed the ongoing backlog prioritization for features and capabilities in a platform. We understood the difference between backlog prioritization for the linear product and the platform. We also learned about the importance of metrics-driven prioritization and understood how to execute it for a platform. We discussed a new prioritization framework and its implementation. We also discussed some of the common mistakes and challenges that product managers make and face while prioritizing the platform backlog. In the end, we concluded our case study by creating a prioritization framework for the educational content sharing platform Escola.

The previous chapter was the last chapter covering the end-to-end platform life cycle. Throughout this book, we have mainly discussed building and designing a new platform from scratch, but there are so many existing linear businesses that are good candidates to be...