Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Case study

During the course of this book, most of the case studies and examples that we have discussed fell into the B2C category; B2B businesses need the same disruption and transition to the platform model. Many organizations have started to see the need for this transformation and have begun making advances in this direction, but they are even slower than B2C businesses. In particular, the product function is unable to adapt to this change and take everyone forward in this transformation journey. Hence, in this case study, we will cover the transition of a B2B enterprise solution from a linear model to a platform model.

Let's take a common and very popular enterprise solution that helps organizations automate their Accounts Payable (AP) and pay cycle (also known as payment automation). The flow of this process is that the supplier sends an invoice to buyers, it goes through the approval workflow in the buyer's organization, invoices are added to the accounting system...