Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Case study

We have looked at the differences between linear products and digital platforms and how product management differs for them in each step of the product life cycle. Let's now apply that to a practical case study. We will see one business use case with two different approaches, one as a standalone linear product and another as a digital platform.

For the purpose of this case study, we will assume that our organization, Barter Solutions, specializes in building e-commerce solutions for specific categories catering mainly to the US, with a dominant presence around coastal areas. We want to expand into a new category in a city where we have a good presence, such as San Francisco (SFO), Los Angeles (LA), New York City (NYC), Boston, or Washington D.C. We are product managers for Barter Solutions, and we own and are responsible for expansion into this new category. In this case study, we will look at the launch of this new category with two different approaches.