Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Validating the concept

After defining the problem and narrowing down the solution, the next phase is to validate the problem and the solution, but the data must always back validation. Hence, doing the analysis and collecting the correct data is a crucial part of the validation phase. In this section, we will look at the different steps involved in the validation process. Along with validating the problem and the solution, we are also validating whether the problem is the right candidate for building the platform or can be solved by a linear product.

Concept validation steps

There are mainly four steps to validate the problem and the solution. It starts with specifying the objective and ends with validation, which includes the final decision. We will go through each of these steps in detail:

Figure 3.5 – Concept validation steps

Specifying objectives

In this step of validation, we should specify the validation objectives – that is, what...