Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform


In this chapter, we learned the end-to-end process of digital platform ideation and validation. We started with identifying the user, then moved on to formulating the problem statement and defining the solution, and, finally, validating the concept.

In the problem definition phase, we looked at some of the distinguishing factors with respect to digital platforms. For example, in digital platforms, user identification involves identifying the pairs of producers and consumers, and the problem statement should cut across that pair. It should be a holistic problem statement involving all the user types and roles. We also discussed how before arriving at the problem statement we can create empathy maps. For digital platforms, each user type or user role should have its own empathy map.

We looked at some of the established techniques available to identify the solution. While collecting ideas for a solution, we should always keep the holistic problem statement at the center...