Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Defining the business vision

The business vision is something that is the core of what your business is supposed to do. A rightly defined business vision provides an aim and the goal to the business. It gives a sense of direction and guides you on the right path. It is the first step in formulating any strategies or plans. Setting the right business vision will help in establishing the right direction for our platform. Defining the business vision is the first step toward defining the platform strategy. Once the business vision is specified, it enables the definition of the business strategy, which then helps in formulating the platform strategy.

Before going into the weeds of creating the platform strategy, we should understand how to define the business vision.

Steps for defining the business vision

Business vision should clearly mention the business's objective and where you see your business a few years down the line. It must be precise and straightforward and should...