Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
1
Section 1: Building the Right Strategy for the Platform Business Model
6
Section 2: Building the Platform
10
Section 3: Measuring the Performance of the Platform

Defining the platform strategy

To create a platform strategy, we must understand what goes into creating a good platform strategy or the components that make up a strong strategy. But before that, we must know the different types of platform strategies and how to select the right one in conjunction with the business strategy. Therefore, let's first understand which platform strategy is best suited for the business strategy that is appropriate for our platform.

Types of platform strategy

Understanding the types of platform strategies is a continuation of understanding different business strategies. The business strategy of a platform will determine and derive its platform strategy. Hence, choosing the right platform strategy is dependent on which business strategy you have selected.

Building on top of the chosen business strategy and going deeper into the execution and application of that business strategy will lead us to define the platform strategy. So, let's explore...