Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform


Our primary focus in this chapter was to learn how to build a successful platform strategy that can help us launch the platform, grow it, and sustain it during its peak. We learned that a platform strategy cannot be built in isolation; it is derived from the business strategy, which is derived from the business vision. Hence, to create a robust and powerful platform strategy, we should first define the business vision, define the business strategy, and then draft a platform strategy.

While defining the business vision, we understood that it must be precise and clearly state the company's direction. It should mention the business objective and the uniqueness of the business, and it must be specific. We looked at a sample business vision with a step-by-step guide to refine it. We learned that the business vision sets the agenda for the business strategy. A business vision answers what the business is supposed to do, whereas a business strategy answers how it should be...