Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Creating the platform roadmap

Now that we have our MVP defined and a list of functionalities and capabilities that are not prioritized for the MVP but needed in the later releases, we can proceed to the next phase, which is creating the roadmap.

Defining milestones

To create the roadmap or organize our capabilities and experiences against a target, we should define a few milestones and approximate timelines. Usually, the MVP launch is the first milestone. Some businesses also do a beta launch, followed by a general availability release. The goal of milestones is to have some achievable targets that can be met quickly to test the waters and get some early feedback.

Apart from the MVP and the beta release, some other examples of milestones could be achieving X number of users or hitting Y number in revenue, or launching the product in multiple geographies, and so on. Milestones should be the subset of the overall business strategy and work towards meeting the overall business...