Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Case study

In the previous chapter, we defined the MVP and created a roadmap for our educational content-sharing platform, Escola. In this chapter, we will create a launch plan for the Escola MVP, and a marketing plan that will cover all the launch activities and some of the ongoing marketing tasks.

To create a launch plan, we will have to look at the launch strategy that we have defined as part of the platform strategy. The launch strategy comprises go-to-market, pricing and revenue, and onboarding components from the platform strategy. Let's quickly revise these three components from the overall Escola platform strategy, as follows:

  • Growth focus: Both sides (students and educators).
  • Go-to-market strategy: Escola will be rolled out across the US, but the focus will be only on seven cities with Ivy League colleges and a high number of preparatory schools.
  • Onboarding strategy: We can offer special incentives and prices for educators to join and share content...