Platform team structure
Team structure plays a vital role in the success and failure of any organization. It is essential to structure the organization so that it doesn't create bottlenecks and enables smooth functioning at all levels. This principle of having a less dependent organization is true for platform businesses as well.
Platform teams must be structured so that each team can independently operate but deliver value that is aligned to the overall platform and is beneficial for all the parties involved. I like to divide platform teams into two broad categories:
- The first one is digital teams that comprise lean cross-functional teams that own a digital product or service.
- The second category is business or operation teams, such as marketing, finance, sales, and so on. These teams complement the digital teams by providing them with operational support.
Let's look at these two categories of teams in detail.
Platform digital teams...