Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform

Platform Ways of Working

Platform ways of working means that people and teams at all levels in the organization use their skills, knowledge, and resources efficiently to create value for the entire platform ecosystem irrespective of their roles or designations. I like to classify the ways of working framework into three elements: culture, skills and knowledge development, and roles and responsibilities. These elements may not be effective individually, but they can create high-functioning and self-reliant teams that can independently deliver value while working toward a common goal when combined.


As we saw that a robust and successful operating model requires a value-driven agile culture, and teams that continuously deliver value for their customers. But the customers are different for different teams operating in the platform model. Customers for the experience teams are the end users of the platforms, such as producers, consumers, and intermediaries.

Hence, the...