Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
1
Section 1: Building the Right Strategy for the Platform Business Model
6
Section 2: Building the Platform
10
Section 3: Measuring the Performance of the Platform

Case study

In the previous chapter, we created the launch plan for our educational content sharing platform, Escola. In this chapter, we will create an operating model and the governance structure for our platform.

Escola team structure and governance model

For creating an operating model, we will start by defining the team structures for our platform. Let's recap the capabilities identified during roadmap creation and MVP definition to identify the service/product/frameworks boundaries and create teams around those boundaries:

Functional capabilities

The following are the functional capabilities that we have identified for the Escola platform:

The must, should, could, and won't priorities are with respect to the MVP, which means all the capabilities in the Must column are needed for the MVP. Similarly, everything in the Won't column is not prioritized for the MVP but will be added later. The preceding capabilities can be grouped...