Book Image

Effective Platform Product Management

By : Tabassum Memon
Book Image

Effective Platform Product Management

By: Tabassum Memon

Overview of this book

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms. By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Section 1: Building the Right Strategy for the Platform Business Model
Section 2: Building the Platform
Section 3: Measuring the Performance of the Platform


In this chapter, we understood what an operating model is and the critical components of a strong and robust operating model. We learned that for an operating model to be effective, it must be flexible, able to create a collaborative environment for teams, and focus on creating value. We looked at the difference between the platform operating model and the linear product operating model.

We then dived deeper into each of the components of the operating model from the platform's perspective. We looked at the platform team structure and the different teams within the digital and non-digital space. We learned that the digital team structure should reflect the modular architecture, and each module (framework, service, or channel) must have a single owner. Non-digital teams are mostly business operations teams, such as sales, finance, marketing, and customer support. In the initial phases, when the platform and the overall business size are small, one team can own multiple...