Effective Platform Product Management
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Effective Platform Product Management
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Overview of this book
Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in.
This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you.
As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms.
By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.
Table of Contents (15 chapters)
Preface
Section 1: Building the Right Strategy for the Platform Business Model
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Chapter 1: Fundamentals of Platform Business Models
Chapter 2: Differences between Linear Products and Platforms
Chapter 3: Research and Validation
Chapter 4: Building a Platform Strategy
Section 2: Building the Platform
Chapter 5: Defining the MVP and Creating a Platform Roadmap
Chapter 6: Launching the Platform
Chapter 7: Creating a Platform Operating Model
Section 3: Measuring the Performance of the Platform
Chapter 8: Metrics to Measure the Platform Outcome
Chapter 9:Ongoing Backlog Prioritization
Chapter 10: Moving from Linear Products to Platforms
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