Chapter 10: Exploring SFMC as a Piece of the Puzzle
In the last chapter, we covered some key concepts and important considerations when approaching both custom integrations and out-of-the-box solutions, as well as hybrid approaches. But how can we build on this knowledge in order to start tackling more specific use-cases that we might encounter within a Salesforce Marketing Cloud (SFMC) context? Understanding the differences between things such as point-to-point and hub-and-spoke integrations gives us insights that we can use during our implementation and solutioning phase. It isn't applicable if we can't find real-world applications for the solutions to begin with.
So, how can take the leap from a generalized concept to a useful solution? Unfortunately, again, this will rely on many factors that will be specific to your capabilities and business processes. That being said, we can lay out some helpful rules of the road to find real opportunities for efficiency and automation...