Book Image

Automating Salesforce Marketing Cloud

By : Greg Gifford, Jason Hanshaw
Book Image

Automating Salesforce Marketing Cloud

By: Greg Gifford, Jason Hanshaw

Overview of this book

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Table of Contents (20 chapters)
Section 1: Automation Theory and Automations in SFMC
Section 2: Optimizing Automation inside of SFMC
Section 3: Optimizing the Automation of SFMC from External Sources
Section 4: Conclusion

Chapter 12: Webhooks and Microservices

In the previous chapter, we dove into the wonderful world of APIs and SDKs to determine how they could be utilized to implement custom solutions and what the costs or benefits that could be associated with each type are. We learned about the different types of requests that are common in both Marketing Cloud and web development generally. Then, we really honed in on each request type and the overall structure that allows us to communicate with services across the web.

In this chapter, we're going to expand on our API knowledge to understand the concept of using an event-driven framework that lets us act on data in real time rather than with user-driven requests. This is a powerful tool for a variety of reasons, particularly how it allows us to automate functionality, both within Marketing Cloud and external to the platform, which isn't really possible to do efficiently with traditional APIs as defined in our last chapter.