Book Image

Automating Salesforce Marketing Cloud

By : Greg Gifford, Jason Hanshaw
Book Image

Automating Salesforce Marketing Cloud

By: Greg Gifford, Jason Hanshaw

Overview of this book

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Table of Contents (20 chapters)
Section 1: Automation Theory and Automations in SFMC
Section 2: Optimizing Automation inside of SFMC
Section 3: Optimizing the Automation of SFMC from External Sources
Section 4: Conclusion

Chapter 14: Carpe Omnia

You did it! You read the whole book! We are very proud of you and happy that you liked our book enough to read it from cover to cover. Well, we hope you did at least. Automation for Marketing Cloud can be a daunting topic and is certainly one that takes a bit of effort to learn about, so we want to congratulate you on all your efforts!

You may be asking yourself, What does this fancy chapter title mean? Is it just some attempt to make the authors feel smart? Well, maybe a little bit but it also has a great meaning, albeit a bit greedy. Carpe omnia means seize everything in Latin. This, we feel, is something marketers, developers, professionals, and everyone in general should take to heart. If you see an opportunity, whether noon, night, or break of dawn, seize it! We feel like, if there is one way to end this book, it is with words about moving forward and getting the best out of life that you can.

Our goal with this last chapter is to go over everything...