Book Image

Automating Salesforce Marketing Cloud

By : Greg Gifford, Jason Hanshaw
Book Image

Automating Salesforce Marketing Cloud

By: Greg Gifford, Jason Hanshaw

Overview of this book

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.
Table of Contents (20 chapters)
Section 1: Automation Theory and Automations in SFMC
Section 2: Optimizing Automation inside of SFMC
Section 3: Optimizing the Automation of SFMC from External Sources
Section 4: Conclusion

Summary (adieu and auf wiedersehen)

It has been our pleasure writing this book and we hope that you have enjoyed it even half as much as we enjoyed writing it! As with nearly everything in Marketing Cloud, there are a million different ways to accomplish the action of saying goodbye. There are multiple words in multiple languages that all mean essentially the same thing…but are slightly different.

If we were to sum up Marketing Cloud, we would say that this is an apt description. In a certain situation, adieu might be the perfect thing to say and be highly appropriate and acceptable, but in others, it might make more sense to use auf wiedersehen, goodbye, or ciao. Although these words each mean almost the exact same thing, they each have their own context and their own best place. For someone in the United States, if they said adieu to their friends, their friends might not understand what that word means and be confused, but if they said goodbye, it would be easily understood...